I'm an independent consultant with 20+ years of experience as a design and creative director. I'm neither an agency with multiple stakeholders, nor a designer focused purely on execution. I'm a senior profile who combines strategic vision, creative direction, and business acumen; a single point of contact who speaks equally to leadership and to design teams.

I lead consulting and creative direction engagements personally. For larger creative and execution mandates, I draw on a carefully selected network of creative partners. This guarantees a senior interlocutor throughout the entire project, no "bait and switch" where the pitch is made by a director and the work handed off to a junior.

Brand Design Strategy comes first: it clarifies your purpose, builds the Design Value Map, and sets a 3–5 year strategic roadmap. Creative Direction & Global Design is where that strategy comes to life, through visual identity, product experience, range identity, and design services. The two can be engaged together or separately depending on where you are in your journey.

It's a high-fidelity prototype, physical or digital, that concretely embodies your brand's future vision. Its purpose is twofold: to create strong internal alignment (teams, investors, leadership) and to excite the market ahead of full-scale production. It's a strategic alignment tool as much as a design artefact.

Yes. I offer bespoke workshops, individual and group coaching, talks, and conferences. I've taught at La Cambre, HEC Liège, and CAD on topics such as bridging creativity and business, design language strategy, and building meaningful personas. This is particularly valuable for organisations that want to build internal capability rather than remaining dependent on an external consultant indefinitely.

The ROI of strategic design plays out across several horizons: desirability and conversion in the short term, brand consistency and customer loyalty in the medium term, lasting differentiation and perceived value in the long term. I also offer a Design Maturity Assessment to establish a clear, objective baseline before any engagement, a foundation against which progress can be measured.

My clients range from ambitious start-ups to major international brands such as Decathlon. Size isn't the deciding factor, maturity and ambition are. The right question is: are you looking to clarify your vision, strengthen your brand consistency, or systematise your approach to design? If so, the engagement is relevant regardless of how large your organisation is.

Both formats work well. Some engagements are discrete and time-bound, an audit, a workshop. Others unfold over 6 to 18+ months as part of a brand transformation or strategic roadmap. I'm particularly well-suited to medium-term commitments where I can genuinely accompany change rather than simply recommend it.

My approach is resolutely collaborative. I don't produce deliverables in isolation, I co-build with your teams to ensure genuine internal ownership. My background in teaching and coaching means I'm particularly attuned to bringing people along and breaking down silos between design, marketing, product, and business functions.

Yes. I offer a "Power of Design Assessment" accessible directly from the site. It's a design maturity questionnaire that helps you identify where you stand and structure an initial conversation on concrete foundations. It's an excellent entry point before any formal contact.