I partner with entrepreneurs and brands to transform business visions into tangible and meaningful design and identities that inspire and perform.

Over the past 20 years, I’ve led projects across luxury, retail, and tech — from refining high-end watch brands, to shaping digital customer journeys in the telecom industry, to driving product design and innovation in the sports & retail industry.

As a consultant, I combine creative direction with business sense, helping you clarify your vision, strengthen your brand, and design experiences that connect with people. My approach is collaborative, pragmatic, and always geared towards turning creativity into strategic result oriented design actions.

As a teacher I have led programs on reducing the gap between creativity and business as both parties need to understand each other to provide great results.

As VP of the board of Wallonie Design I shared my experience and belief in design to help nurture and guide the regional design policies in Wallonia.

I have had the opportunity to work in various contexts enabling and sharpening my sense of cultural nuances between countries and corporate cultures and more importantly have a real 360° approach to any design related challenge.

I see technology and design as an opportunity to simplify and inspire people’s lives and as a consequence impact business in a meaningful way.