courtesy Ressence - Photo by: G. Huwart
A 15th anniversary usually means looking back. We didn't want that. Looking back makes a brand feel done, not ahead. So we flipped it: use the anniversary to look forward instead.
We conceived and produced a book of 20 interviews with leaders from OpenAI, Apple, Airbnb and Bang & Olufsen, people building tomorrow, not people looking back at Ressence's yesterday.
Graphic design concept: G.Huwart & Ressence
Book concept: S. Hadjidimoff
Author: N.Giles
Published by Luster
Launch campaign video
Art Direction: S. Hadjidimoff
Video & post-production: C. Sadik
courtesy Ressence 2025