An extendable ping-pong net, set against a light yellow background.

A smart, one of a kind ping-pong net turns any table into a friendly table-tennis competition.

360° Creative direction

Colours, materials, finishes & branding

How to make table tennis accessible to the many, even in the smallest appartment?

TV ad

Agency: Young & Rubicam Paris

Directors: Jonas & François

An extendable ping-pong net prototype, set against a light yellow background., set against a plain white background.
An extendable ping-pong net prototype made out of metallic cylinders, set against a light yellow background., set against a plain white background.

Early stage prototyping

The net had to fit tables up to 5 cm thick.

The tension of the net had to be strong enough to keep the net straight over a distance of 180 cm and at the same soft enough to enable easy mounting by kids.

Colorful ping pong nets in various pastel shades arranged in a row with alternating colors.

Creative direction:

Simon Hadjidimoff

Industrial design:

Kix design GmbH

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