A smart, one of a kind ping-pong net turns any table into a friendly table-tennis competition.

360° Creative direction

Colours, materials, finishes & branding

How to make table tennis accessible to the many, even in the smallest appartment?

TV ad

Agency: Young & Rubicam Paris

Directors: Jonas & François

Early stage prototyping

The net had to fit tables up to 5 cm thick.

The tension of the net had to be strong enough to keep the net straight over a distance of 180 cm and at the same soft enough to enable easy mounting by kids.

Creative direction:

Simon Hadjidimoff

Industrial design:

Kix design GmbH

Case studies
Stylized geometric lines showing the for letters I D E A
A red square with stylised IF letters. Below a text saying Product design award.
a stylised black star merged with a round geometric circle. Text below says Label Observeur Design
a red spherical logo with red stripes. The text below says Red Dot