From product to brand. How to translate a meaningful brand purpose into a consistent design language across multiple product categories.
Consistency is the key to any brand.
From the company’s purpose to the detailed branding rules, design translates strategic C-suite decks into tangible products.
Every word finds its translation into a shape, a material or a colour.
Between Air & Earth
Creative direction: S. Hadjidimoff
Design: Artengo design team 2018-2019 (SS 2019)